Privacy Policy

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Effective Date: 01/12/2024
Last Updated: 28/07/2025

1. Introduction

This Privacy Policy explains how Ready Set Punk Ltd (“we,” “us,” or “our”), trading as Isle of Wight Builders, collects, uses, and protects your personal data when you visit https://isleofwight.builders (“website”). We are committed to safeguarding your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This website is operated by Ready Set Punk Ltd as a marketing and lead-generation platform. We do not provide construction services directly. Enquiries submitted through this site are forwarded to independent third-party contractors—such as DC Building Contractors—who are solely responsible for any further contact, quotations, and service delivery.

By using this website, you acknowledge and consent to the data-handling practices described in this Privacy Policy, including the forwarding of your enquiry details to the relevant service provider and the sending of a one-time SMS and/or email message confirming your enquiry.

2. What Information We Collect

We may collect and process the following types of personal data:

Identity Data: Name, email address, and phone number.
Technical Data: IP address, browser type, operating system, referral source, and website activity (via cookies and analytics).
Marketing Data: Your preferences for receiving marketing communications.
Contact Data: Information you provide through contact forms, email, or phone.
Call Data: If you contact us by phone, calls may be recorded for training and compliance purposes.

3. How We Collect Your Data

We collect personal data in the following ways:

Direct Interactions: When you fill out a contact form, email us, or call us.
Automated Technologies: Through cookies, tracking technologies, and Google Analytics when you visit our website.
Third-Party Sources: Data may be obtained from advertising platforms such as Google Ads or Facebook Ads.
Call Recordings: When you contact us by phone, your call may be recorded using CallRail for training and compliance.

4. How We Use Your Data

We use personal data for the following purposes:

To respond to enquiries and provide information about our services.
To forward leads to the relevant service provider for follow-up.
To improve website performance and user experience.
To comply with legal or regulatory obligations.
For marketing purposes (only where consent has been given).
To send a one-time SMS and/or email confirming your enquiry and providing the relevant contractor’s contact details, as part of the service you requested.

5. Legal Basis for Processing

Under UK GDPR, we process personal data based on the following legal bases:

Consent – When you sign up for marketing communications.
Legitimate Interests – When processing data to improve our services or respond to direct enquiries.
Contractual Obligation – When processing your enquiry to facilitate contact with a contractor, including a one-time confirmation message.
Legal Obligation – When required by law or regulation.

6. Data Sharing & Third Parties

We do not sell or trade your personal data. However, we may share data with:

Service Providers & Contractors: To forward your enquiry to a builder or contractor for follow-up.
CallRail: For call tracking and recording. Recordings are securely stored and used only for training and compliance.
Zapier: To securely automate the transfer of form submissions to the relevant service provider. Zapier acts as a data processor and deletes data once processing is complete.
Twilio: To send a one-time SMS confirming your enquiry and providing contractor details.
Legal Authorities: Where required by law, fraud prevention, or legal proceedings.

All processors used by us act under written data-processing agreements that require them to handle data securely and delete it when no longer needed.

Once your data is shared with a third-party service provider, their own privacy policy will apply. We are not responsible for their data practices, but all partners are required to comply with data-protection legislation.

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

Enquiry Data: 12 months, unless required for ongoing communication.
Marketing Data: Until you opt out.
Technical Data (cookies/analytics): Per our Cookie Policy.
Call Recordings: Up to 12 months unless required for compliance or training.

Once data is deleted, only minimal anonymised statistics may be retained for analytical purposes.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

Access: Request a copy of your personal data.
Rectification: Correct inaccurate or incomplete data.
Erasure (“Right to be Forgotten”): Request deletion of your data in certain circumstances.
Restriction: Ask us to limit processing of your data.
Portability: Request that we transfer data to another provider.
Objection: Object to processing for marketing or legitimate interests.

To exercise any of these rights, contact us at info@isleofwight.builders.
If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

9. Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or disclosure.
While we take all reasonable steps to secure data, no online system is 100% secure; please exercise caution when submitting personal information online.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance website functionality and user experience.
You will be prompted to accept or manage your cookie preferences when you visit the site.
For further details, see our Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will appear on this page with an updated “Last Updated” date. Please review this page occasionally for updates.